Google has been the most powerful tech giant the world has ever seen. While being the top one, Google obviously has many rivals questioning their practices for almost a decade.
The Justice Department is preparing to launch a fresh antitrust probe into Google, setting up a potential clash over how to regulate one of the world’s most powerful companies and perhaps the tech industry more broadly.
Google made a platform where web users could get whatever they are looking for in one single place instead of searching all over the Internet. To make surfing happy and easy. In this way, Google aimed to let advertisers and publishers make swift connections without too many middlemen. In Google’s parlance, the goal was to eliminate “friction.”
Well this was just Google’s point of view. Its rivals are not going to see the same in more obvious way. The fact they insisted on claimed Google to influence its dominance all over the world. While a web user being left to only know Google, he-she isn’t going to be bothered if there is something else beyond Google. Over the past several years, more than a dozen of Google’s competitors streamed to Washington to make that case.
Google’s competitors are pressing antitrust enforcers to look far and wide at the company’s practices. Perhaps the most common complaint against Google around the world in recent years is that it uses its search engine to privilege its own content at the expense of its competitors’.
For example, it created new design features like the “knowledge graph,” which populates the boxes that appear at the top of search, often answering a query without requiring the user to click through to another website. In March, 62% of Google searches on mobile were “no-click” searches, according to research firm Jumpshot. Google has argued that if consumers don’t find the rearranged content useful, they won’t click on it.
Google is prepared to show U.S. regulators reams of nonpublic, granular data on the size of its advertising operation in various markets, the people said. Google separately provided some such information to regulators in Europe, Canada, Brazil and India, helping stave some of the more extreme antitrust threats there, one of the people said.
While Google doesn’t dispute that it holds an enviable place in the advertising pyramid, executives are prepared to argue that the data show they hold far from monopolistic pricing power.